Fast forward to present day and consumers have begun again to desire and appreciate quality and authenticity, the hallmarks of what made Hood Rubber Company successful when it first debuted in 1896. Pinnacle Brand Group contracted Radix Lab consultancy to design and reintroduce Hood to a new generation of customers. The latest collection pays homage to its legacy and heritage, while simultaneously ushering it into the modern era. We’ve placed greater emphasis on the do-ers, the makers, and the creatives that are building our future. We’ve shifted solely from mass consumption to a generation that values timeless quality and durability. We returned to the need for functional style and an appreciation for attention to detail where products not only match aesthetic values but enable the creative mind to get outside of four walls and explore the natural world where the great inspirations happen. This is the new Hood Rubber Company.